The observation that started PeopleCap
Draft placeholder. Write the opening hook in Kapil's voice: the specific observation, repeated pattern, or moment that led to founding PeopleCap.
Why BFSI hiring fails
Draft placeholder. Cover: regulatory environment, domain vocabulary as filter, what bad screening looks like, concrete cost of mis-hires in BFSI. Use anonymised examples from your work.
Why the mid-market is underserved
Draft placeholder. Articulate the gap: large consultancies serve large enterprise, boutique recruiters chase enterprise hiring, and the 50 to 400 employee BFSI firm has no one built for them.
Why AI does not solve this
Draft placeholder. Acknowledge what AI does well in sourcing and screening, then make the case for the judgment layer that cannot be automated.
What PeopleCap argues for
Draft placeholder. State the four positions clearly: people as capital, domain depth as the wedge, mid-market focus, long engagements over high-volume vendoring.
What this means in practice
Draft placeholder. Close by connecting the thesis to how PeopleCap operates: four service lines, engagement models, the standard for who you work with.